The charity campaign called “Digital Life Sacrifice” was set up on behalf of Alicia Keys, who’s passionate about raising the money and awareness of such a cause.
She says “It’s so important to shock you to the point of waking up,” adding that
“It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that.”
For the campaign, the stars have filmed “last tweet and testament” videos and will appear in adverts showing them lying in coffins to represent their ‘digital deaths’.
Their ‘social deaths’ will begin on Wednesday and they won’t sign back into their profiles until the $1 million dollars have been raised.
With almost all the stars involved having over a million followers on micro-blogging site twitter, with Gaga alone having 7.2 million, the president of the charity Leigh Blake has said that he has a feeling that Lady Gaga is going to raise the money all by herself.